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Bicycle Racing News and Opinion,
Thursday, December 28, 2017

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2018 Tour de France | 2018 Giro d'Italia

Vanity working on a weak head, produces every sort of mischief. - Jane Austen

Latest completed racing:

Katusha-Alpacin announces partnership with Wahoo Fitness

Here's the team's release:

Team Katusha Alpacin is happy to announce its partnership with Wahoo Fitness, the leader in connected fitness devices, for the 2018 race calendar. Starting in the 2018 UCI race season, Marcel Kittel, Tony Martin and Ilnur Zakarin, along with the rest of the KATUSHA ALPECIN squad will be utilizing Wahoo’s bluetooth-enabled TICKR Heart Rate Monitor, along with the ELEMNT BOLT GPS head unit, which was designed using CFD (Computational Fluid Dynamic) Testing to be the most aerodynamic cycling computer on the market. As part of the Wahoo product ecosystem, both the ELEMNT BOLT GPS Computer and the TICKR Heart Rate Monitor will serve as crucial elements of the team’s strategy, serving riders with key training metrics while enabling them to easily and efficiently measure race-winning efforts.

“We are excited and honored to have Wahoo as part of our family,” said José Azevedo, General Manager of Team Katusha Alpacin. “Wahoo is a young and dynamic company with the best quality bike computers on the market. The ELEMNT BOLT head unit is so easy to configure and to work with. It has a nice design, aerodynamic shape and a superior battery life. Our riders and coaches used it for the first time at our December training camp in Mallorca, and immediately were all very fond of it.”

Katusha Alpecin

Team Katusha-Alpecin time-trialing early in the 2017 season.

“From Team Sky and BORA-Hansgrohe to Katusha Alpacin, we’re extremely proud to have some of the fastest guys in the pro peloton training and racing with the Wahoo devices,” said Chip Hawkins, CEO of Wahoo Fitness. “The gains to be had from utilizing the Wahoo product ecosystem are very real – from our category-leading customization and ease of use, to the BOLT’s wind tunnel-tested aerodynamic savings, and we couldn’t be happier that the WorldTour’s leading teams are taking notice.”

Meter Group is new sponsor of Team Wilier Triestina-Selle Italia

Here's the team's news release:

Wilier Triestina – Selle Italia is pleased to announce the sponsorship agreement from 2018 with METER GROUP INC., a U.S. company leader in delivering real-time, high-resolution data that fuels production and processes for the food quality, environmental research, urban and agriculture sectors.

The interest in sport for METER GROUP is confirmed with the recently introduced of SKALA, a food quality labs for sport nutrition producers. Skala automatically collects quality data from existing instruments and processes it into a single unified control center, which sports nutrition companies can use to increase profitability, comply with regulatory requirements and improve customer satisfaction.

Filipo Pozzato

Wilier Triestina rider Filippo Pozzato at the 2016 Giro d'Italia

The partnership with the team Wilier Triestina – Selle Italia, who will start on 1st January 2018, allows to METER GROUP to acquire the status of Top Partner and a long-list of benefits among which the best logo awareness on all the team communication tools and the access inside for future co-marketing activities during the most important cycling events.

Christian Hertel, Marketing Director at METER GROUP:”Cycling is about technology, commitment, passion and teamwork. METER has a tradition of collaborating with our partners, empowering them to address challenges and serve the people that rely on them. The simplicity and precision of cycling reflects our core values of partnership and collaboration.”

Angelo Citracca, Team Manager at Wilier Triestina – Selle Italia:” “We are proud to welcome on board such an important company as METER GROUP that is gonna help us to grow up and to improve our project and we hope to give them some important results already from the first races of the season”.

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